Client

Vid Estates is a professional video editing agency based in the Philippines, founded in 2021 by Kyle Calove. They help realtors sell their properties by creating enticing virtual tours and motion graphics.

Driver

They wanted to explore email outreach as a channel to tap into the commercial real estate sector such as editing videos for office spaces, retail locations, and warehouses but the process of researching, writing, and sending emails was taking up a significant amount of their time. They were also facing the challenge of outsourcing to lead-gen agencies who were either charging high monthly retainers or high prices for each meeting booked.

Challenge

The client was well-versed in running marketing campaigns and mailers to their existing list of residential real estate agents. However, they had little experience with cold email campaigns. Additionally, they needed assistance with generating verified lists of prospects and crafting copy for targeting commercial real estate.

Solution

The agency turned to Skaleo to help them with their outbound lead generation campaigns. We purchased 5 secondary domains and 15 mailboxes which were warmed up for 3 weeks. Our team identified all the possible titles of the influencers based on the client's ICP and built a list of 6000 prospects spread over 2 months with accurate criteria including company size, location, and verified emails.

We drafted 5-part email message sequences to engage and connect, and plugged the lists and copy into a drip campaign tool to reach out to prospects on autopilot. Our system sent approximately 19,000 emails to these prospects, which generated 86 leads for the client with strategic follow-up.

Results Snapshot